Some brands are built in boardrooms. Pushaz LA was built on the streets.
Founded in 2008 in Los Angeles, Pushaz LA was born out of a deep connection to music, street culture, and the raw creative energy that defines this city. We didn't start with investors or a marketing plan — we started with a vision: to create clothing that actually represents the people wearing it.
Rooted in LA's Music, YG, and Street Culture
Los Angeles has always been a city of storytellers. From the beats coming out of Compton, shaped by artists like YG and DJ Mustard, to the skate culture of Venice Beach, LA has a way of turning everyday life into art. Pushaz LA was created to honor that tradition.
Our founders were embedded in the local music scene long before the brand had a name. The clothes we make reflect the same authenticity that drives great music — no shortcuts, no compromises, just real craftsmanship made for real people.
What "Pushaz" Means
The name says it all. A "pusher" in street culture is someone who keeps going — who pushes through obstacles, pushes their craft forward, and pushes culture in a new direction. That's the spirit behind every piece we make.
Since 2008, we've stayed true to that ethos. While trends come and go, Pushaz LA has remained grounded in the values that started it all: authenticity, quality, and community.
Made in Los Angeles, Always
One of our most important commitments is that everything we make is produced right here in Los Angeles. In an era where most brands have moved production overseas to cut costs, we've held the line. Making our garments locally means we can control quality at every step, support LA workers, and stay connected to the community that inspired us.
Our full collection is crafted from 100% nonshrinkable heavyweight cotton — a deliberate choice that prioritizes durability and feel over fast-fashion shortcuts. The lightweight, loose fit designs with embroidered logos are a nod to vintage style, designed for LA lifestyle enthusiasts who appreciate authentic, branded casual clothing.
18 Years and Still Pushing with My Krazy Life Influence
A lot has changed since 2008. Social media, streaming, the entire landscape of streetwear — it's all evolved. But the core of Pushaz LA hasn't. We still make clothes for people who move through the world on their own terms.
From the influence of YG's My Krazy Life era to our connection with the emerging sounds of DJ Mustard, our apparel represents the pulse of LA culture. Whether you're rocking our Goon Ski-Mask collection or a classic heavyweight tee, you're wearing a piece of LA history. And we're just getting started.
Welcome to Pushaz LA. We've been here since 2008 — and we're not going anywhere.