2008
The Beginning
Pushaz was founded in Los Angeles, coming directly out of the city’s music and street culture. Around the same time, YG established Pu$haz Ink with DJ Mustard as a music collective/label.
Since The Jerk Era
Pushaz is an inner city staple brand that's been influencing the LA streets and Westcoast culture since 2008.
FAQ
HOW LONG DOES SHIPPING TAKE?
Please allow 2–5 business days for processing. Once shipped, you’ll receive tracking information via email or text.
HOW DO I KNOW WHAT SIZE TO ORDER?
Refer to the size chart on each product page. Sizing and fit may vary depending on the item.
CAN I CHANGE OR CANCEL MY ORDER?
Orders are processed quickly, so changes or cancellations are not guaranteed. Contact us as soon as possible for assistance.
WHAT IF I RECEIVE A WRONG OR DAMAGED ITEM?
Contact us with your order number and photos of the item. Our team will review the issue and assist you.
WILL SOLD-OUT ITEMS RESTOCK?
Select items may restock, but availability is not guaranteed. Follow us for restock and new-drop announcements.
LOCAL
NEIGHBORHOOD
PUSHAZ
2009
Music Starts Moving
YG’s early music gained traction online and he signed with Def Jam, helping bring more attention to the Pushaz name and the movement surrounding it.
2010 - 2012
Building the Identity
Pushaz continued developing through LA’s underground music scene, with the name representing the crew, lifestyle, and idea of continually “pushing” forward. YG has described Pushaz as the clique and foundation where everything started.
2014
My Krazy Life Era
YG’s My Krazy Life era brought worldwide attention to the LA sound and culture that Pushaz grew from. Pushaz LA still directly references the influence of this era in its current brand story.
2015 - 2016
Transition
As YG, Mustard, and others pursued separate ventures, the original Pushaz Ink music-label concept faded. YG transitioned toward the 4Hunnid brand/label, but Pushaz continued as its own LA-rooted identity.
2017–2020
Keeping the Legacy Alive
Pushaz remained tied to its original Los Angeles street and music culture, with the brand continuing to emphasize authenticity and local identity.
2021–2025
Pushaz LA Evolution
The clothing side developed further around heavyweight garments, recognizable graphics, Old English typography, and references to LA street culture.
2026
Flagship Era
Pushaz LA introduced its 2026 Flagship Collection, bringing back classic Pushaz imagery alongside newer designs such as the Flagship Logo Tee, Hometown Heroes pieces, Old English sweats, and Parking Lot Pimpin tee. The brand describes itself as still rooted in the same authenticity, quality, community, and LA culture it began with in 2008.
KEEP CALM & KEEP PUSHING